Attraction

Bring Your Thing

The Aged Care Workforce Industry Council (ACWIC) ‘Bring Your Thing Campaign’ urges Australians to bring their skills, talents and passions into a rewarding career in aged care. The campaign is part of a drive to triple the aged care workforce from around 366,000 to 980,000 by 2050 and reframe caring, as directed by Australia’s Aged Care Workforce Industry Strategy.

The campaign is based on the idea that many of the skills and personality traits people already have could be put to great use in aged care. And that, because of the human connections at the core of the roles, a career in this setting may be more rewarding than work in other industries.

In particular, it is aimed at those looking to transition from their current career to those whose employment has been impacted by the Covid-19 pandemic.

DATE: 2021
REGION: AUS
ORGANISATION: Aged Care Workforce Industry Council
Target Sector: Aged Care
Priority Population:

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