Work that matters campaign

‘Work that matters’ is a Victorian Government workforce attraction and retention campaign for Victoria’s growing disability sector.

The campaign shines a light on disability support work as an attractive option for people looking to build a rewarding career doing work that matters. It seeks to promote employment opportunities while underscoring the incredibly important work carried out every day by the thousands of people that make up Victoria’s diverse disability support workforce.

‘Work that matters’ was developed in consultation with people with disability, disability support workers, service providers, employers, unions, and the peak body for disability services in Victoria.

They told us the campaign should:

• Be positive and proud – promote the opportunities arising from the NDIS in Victoria and present a contemporary vision of disability support work featuring real people rather than actors.
• Talk about the range of disability support work – from entry-level to leadership and management roles, and allied health roles.
• Talk about the benefits of choosing disability support as a career – flexibility, job satisfaction, professional development, personal growth.
• Convey diversity – of available roles, of career paths, of the workforce and the people who receive support.

A range of resources and further information about the campaign can be found by following the weblink provided.